The Blogger's Guide to Rebranding

The Blogger's Guide to Rebranding

Are you considering a blog name change or redesign? Maybe you feel like your visual style is all over the place, that your blog's name doesn't represent what you do, or that your blog is just not you. You want to make a change, but you're not sure where to start.

Looks like you might want to rebrand! Rebranding the right way can lead to growth, more brand partnerships, increased revenue, better focus, and improved readership and engagement.

But rebranding can be overwhelming. Social media, redirects, analytics, design and coding—there's so much to do and often it's technical. This comprehensive 78-page ebook lays out the process clearly so you can rebrand with confidence. You'll walk away with actionable steps to rebrand your blog, from start to finish. So ask yourself—are you ready to rebrand?

Download a free sample chapter

Inside the Book

Here are just a few of the topics covered within the book.

Is it Time to Rebrand?

Deciding whether or not to rebrand is a big decision. Discover solid reasons to rebrand your blog, and then learn how to make decisions that will create a brand you’ll love for years to come.

Rebrand Your Social Media

Rebranding is so much more than your blog name. You’ll learn tips and tricks for rebranding all of your social media accounts, as well as pitfalls to watch for.

All About Design

If you don’t have a background in design, learn how to hire and work with a blog designer, as well as create a style guide for your blog so your brand stays consistent and recognizable.

Technical Aspects

Technical tasks often stop bloggers from taking the leap. Learn how to do many of these tasks on your own—as well as options to outsource these things to people who know how to make things work right, the first time.

Engage Your Readers

Not only do you want to be in love with your new brand, you want your readers to love it as well. Learn how to engage them in the rebranding process, and how to make a splash when your rebranding goes live.

A Big Checklist

Get a comprehensive checklist of everything you’ll need to do—from securing a URL all the way to tasks you may not have thought of, like changing your name at your bank and updating your Google Analytics tracking code.

Meet the Author

Cori George is the creative mind behind the blog and online shop Hey, Let's Make Stuff, where she shares her love of DIY, paper crafts, and sewing. For nine years, she worked in marketing and branding for a home and garden magazine and a Fortune 100 company, and now can't believe that she gets to put what she learned to work in her own online space. Cori rebranded her blog in 2015, and is passionate about helping others in their rebranding journey. More than anything, she loves being a wife and mom to her twin baby boys in beautiful Northern California.
Cori George
Cori George
Author & Blogger

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Are you ready to rebrand?